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Skyla Bentley

Skyla Bentley

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Skyla Bentley
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Email Marketing is Here to Stay!

Leave a Comment / Digital Marketing / By Skyla

Who said email marketing was dead?  Let’s not get it twisted, email marketing isn’t going anywhere, and why would it? Despite the rise of various social media platforms spiking in popularity, email is still seen as the best channel to reach consumers. To put into perspective, 96% of consumers check their email daily, so it wouldn’t …

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Kanban Boards are IN & To-Do Lists are OUT

Leave a Comment / Integrated Marketing Communications / By Skyla

Read this article to learn why a Kanban board is so much effective than a To-Do list so you can start Kanbaning today!

WWU Marketing by the Minute Podcast: A Look into the Creative Process

Leave a Comment / Integrated Marketing Communications / By Skyla

Part of creating successful content is trusting the process! Read more to discover how the WWU Integrated Marketing Communications Team finalized this season’s podcast concept.

Agile Methodology is the Cure to Ending Perfectionism!

Leave a Comment / Integrated Marketing Communications / By Skyla

If you’re like me and many other professionals, you know what it’s like to struggle with being a perfectionist. Perfectionism can hinder the workflow process in many ways, which is why adopting Agile principles is so important!

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