Skyla Bentley is a first-generation college student and will soon be achieving her dreams of being the first in her family to earn a degree this June! Read more to learn about Skyla’s college journey, her passion for marketing, and how she hopes to serve as inspiration to other first-gen college students.
A creative strategy consists of a creative brief, message strategy methods, and creative executions. It serves as an outline to meet specific goals and objectives of a project. I used this creative strategy as on outline for creating my own personal brand and this website!
Marketing by the Minute: After Class is the third season of the podcast produced by the Western Marketing Program. This season features four Western marketing alumnus, leading the audience through the marketing journey; early-career, mid-career, and late-career. The purpose of this season was to give marketing alum an outlet to connect with current marketing students …
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This is a project my group and I completed for our Management course at Western Washington University. We explore and define how internal employment diversity contributes to creative problem solving and innovation, increased customer satisfaction, and improved company performance. To support our conclusions we included the analysis of a case study, as well as how …
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This is a project my group and I completed for our Strategic Management course. Throughout this report we completed an industry, internal, and external analysis on CROCS as a company, and then created a business strategy in which CROCS would implement a lean manufacturing strategy in order to effectively integrate cost leadership and differentiation to …
This is a project I completed for the Nonprofit Marketing course at Western Washington University. To Write Love On Her Arms is a nonprofit movement dedicated to presenting hope and finding help for those struggling with mental illness and/or addiction, two issues that are extremely important to me. This report consists of a complete analysis …
This is a project my group and I completed for our Management class in which we completed an analysis of Pepsi Cola’s “Live For Now” short film commercial featuring celebrity, Kendall Jenner. The advertisement resulted in immense backlash as it was seen to be trivializing the Black Lives Matter Movement. My team and I explored …
The Skype Marketing Plan was a project I completed with a group for our Marketing Management and Strategy capstone course. Throughout this project we assess the current status of Skype’s services, to which we then formulated a marketing plan to improve the service’s performance. Skype was once the leading VoIP service available to the public, …
