Integrated Marketing Communications

A Reflection of my Time as a Product Manager

With my last quarter as an undergraduate at Western Washington University coming to an end, it is only appropriate to reflect back on the most influential Marketing class I have been a part of. Integrated Marketing Communications and Applied Integrated Marketing Communications taught me so much about being a marketer, being a reliable teammate, and …

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How to Find Inspiration for Creating Your Brand Elements

Developing the brand elements for my personal brand was one of the most fun yet challenging components of creating my creative strategy, and for me, the challenge really stemmed from having to reflect upon myself in a way I had never done before. While taking Integrated Marketing Communications, your idea of being a “marketer” is …

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