This is a project my group and I completed for our Management class in which we completed an analysis of Pepsi Cola’s “Live For Now” short film commercial featuring celebrity, Kendall Jenner. The advertisement resulted in immense backlash as it was seen to be trivializing the Black Lives Matter Movement. My team and I explored …
The Skype Marketing Plan was a project I completed with a group for our Marketing Management and Strategy capstone course. Throughout this project we assess the current status of Skype’s services, to which we then formulated a marketing plan to improve the service’s performance. Skype was once the leading VoIP service available to the public, …
Web analytics provides marketers with the necessary information to make informed decisions to accurately communicate and deliver value to desired web users. Google is making major strides regarding web analytics with the introduction of GA4 (Google Analytics 4), which will be replacing UA (Universal Analytics) in July of this year as the platform will no …
Google Analytics 4 and the Future of Web Analytics Read More »
AB Testing Overview AB Testing is a tool used by a plethora of different field workers, and the simplicity of this tool is what promotes its adaptability. AB testing is a way to compare two versions of something to figure out which performs better. In the context of marketing, that “something” is where the versatility of …
Want to Know More About Your Users, Then AB Testing is the Tool for You! Read More »
What is Inbound Marketing? They will say it once and they will say it again, your customer is the most important! And that is what inbound marketing is all about… utilizing methodologies that bring in customers by creating valuable and tailored content they need. Inbound marketing forms connections your audience is looking for and solves problems …
Marketers, Save Your Money and Implement Inbound Marketing Strategies! Read More »
Have you ever asked someone a question and the person’s response is to “Just Google it”? I have. And after simply entering a question into a search bar you are presented with millions of answers, and there is a reason you are shown a certain answer– Search Engine Optimization (SEO). SEO is a tool used …
Due to the impacts of Covid-19 and prospective students deciding to join the workforce instead of gaining a higher education through an MBA program, applications to MBA programs have declined by 6.5% in 2022, according to the Graduate Management Admission Council. The decline in prospective students has increased the competition in various MBA programs, which highlights …
Paid Social Paid social media or more commonly referred to as “advertising” is a marketing strategy in which third-party platforms are paid to share or boost content to reach desired target markets. These third-party platforms include but or not limited to, Facebook, YouTube, Instagram, Twitter, etc. all of which serve as different distribution channels that …
Marketing Essentials: Paid Social and Organic Social Strategies Read More »
What is Organic Social Media? Organic social media refers to the free content that all users, including businesses and brands, share with each other on their feeds. This includes unsponsored posts made by brands, for example, a company’s Instagram or Facebook page. When discussing organic social you must also take paid social media into account, which …
Organic Social Media: An Effective Way to Connect Read More »
Programmatic Advertising Programmatic advertising is the process of automating the purchase, sale, delivery, and measurement of digital campaigns through advertising technology, more commonly referred to as AdTech. Ad tech includes software and tools that are used to target, deliver, and measure digital advertising efforts. Both programmatic advertising and AdTech promote budget optimization and revenue stream maximization. Programmatic advertising …
