With my last quarter as an undergraduate at Western Washington University coming to an end, it is only appropriate to reflect back on the most influential Marketing class I have been a part of. Integrated Marketing Communications and Applied Integrated Marketing Communications taught me so much about being a marketer, being a reliable teammate, and …
When I first signed up for Integrated Marketing Communications I didn’t know what to expect, but I did know that I was going to get real hands-on marketing experience, which I had yet to experience in any of the other marketing electives I had taken. Now don’t get me wrong, being able to effectively perform …
The Transition from Content Creator to Product Manager: And Why You Should Do It Too Read More »
Developing the brand elements for my personal brand was one of the most fun yet challenging components of creating my creative strategy, and for me, the challenge really stemmed from having to reflect upon myself in a way I had never done before. While taking Integrated Marketing Communications, your idea of being a “marketer” is …
How to Find Inspiration for Creating Your Brand Elements Read More »
Skyla Bentley is a first-generation college student and will soon be achieving her dreams of being the first in her family to earn a degree this June! Read more to learn about Skyla’s college journey, her passion for marketing, and how she hopes to serve as inspiration to other first-gen college students.
A creative strategy consists of a creative brief, message strategy methods, and creative executions. It serves as an outline to meet specific goals and objectives of a project. I used this creative strategy as on outline for creating my own personal brand and this website!
Marketing by the Minute: After Class is the third season of the podcast produced by the Western Marketing Program. This season features four Western marketing alumnus, leading the audience through the marketing journey; early-career, mid-career, and late-career. The purpose of this season was to give marketing alum an outlet to connect with current marketing students …
WWU Marketing by the Minute Podcast: After Class Read More »
This is a project my group and I completed for our Management course at Western Washington University. We explore and define how internal employment diversity contributes to creative problem solving and innovation, increased customer satisfaction, and improved company performance. To support our conclusions we included the analysis of a case study, as well as how …
How Internal Employment Diversity Positively Affects Performance Read More »
This is a project my group and I completed for our Strategic Management course. Throughout this report we completed an industry, internal, and external analysis on CROCS as a company, and then created a business strategy in which CROCS would implement a lean manufacturing strategy in order to effectively integrate cost leadership and differentiation to …
This is a project I completed for the Nonprofit Marketing course at Western Washington University. To Write Love On Her Arms is a nonprofit movement dedicated to presenting hope and finding help for those struggling with mental illness and/or addiction, two issues that are extremely important to me. This report consists of a complete analysis …
