This is a project my group and I completed for our Management class in which we completed an analysis of Pepsi Cola’s “Live For Now” short film commercial featuring celebrity, Kendall Jenner. The advertisement resulted in immense backlash as it was seen to be trivializing the Black Lives Matter Movement. My team and I explored why Pepsi’s marketing team truly missed the mark, to which we were able to define the need for diverse teams within the marketing industry. Click the button below to find out more!