Blog Posts
A Reflection of my Time as a Product Manager
With my last quarter as an undergraduate at Western Washington University coming to an end, it is only appropriate to reflect back on the most
How to Find Inspiration for Creating Your Brand Elements
Developing the brand elements for my personal brand was one of the most fun yet challenging components of creating my creative strategy, and for me,
Google Analytics 4 and the Future of Web Analytics
Web analytics provides marketers with the necessary information to make informed decisions to accurately communicate and deliver value to desired web users. Google is making
Want to Know More About Your Users, Then AB Testing is the Tool for You!
AB Testing Overview AB Testing is a tool used by a plethora of different field workers, and the simplicity of this tool is what promotes
Marketers, Save Your Money and Implement Inbound Marketing Strategies!
What is Inbound Marketing? They will say it once and they will say it again, your customer is the most important! And that is what
A Marketer’s Must Have: SEO
Have you ever asked someone a question and the person’s response is to “Just Google it”? I have. And after simply entering a question into
Increase Visibility through PPC
Due to the impacts of Covid-19 and prospective students deciding to join the workforce instead of gaining a higher education through an MBA program, applications to
Marketing Essentials: Paid Social and Organic Social Strategies
Paid Social Paid social media or more commonly referred to as “advertising” is a marketing strategy in which third-party platforms are paid to share or
Organic Social Media: An Effective Way to Connect
What is Organic Social Media? Organic social media refers to the free content that all users, including businesses and brands, share with each other on their
An Introduction to Programmatic Advertising
Programmatic Advertising Programmatic advertising is the process of automating the purchase, sale, delivery, and measurement of digital campaigns through advertising technology, more commonly referred to as
Email Marketing is Here to Stay!
Who said email marketing was dead? Let’s not get it twisted, email marketing isn’t going anywhere, and why would it? Despite the rise of various
Kanban Boards are IN & To-Do Lists are OUT
Read this article to learn why a Kanban board is so much effective than a To-Do list so you can start Kanbaning today!
WWU Marketing by the Minute Podcast: A Look into the Creative Process
Part of creating successful content is trusting the process! Read more to discover how the WWU Integrated Marketing Communications Team finalized this season’s podcast concept.
Agile Methodology is the Cure to Ending Perfectionism!
If you’re like me and many other professionals, you know what it’s like to struggle with being a perfectionist. Perfectionism can hinder the workflow process in many ways, which is why adopting Agile principles is so important!